Designing an End-to-End Engagement Engine for Digital Credentials
Automating learner communication, engagement, and growth at scale Email Campaigns is Accredible’s industry-first engagement engine that enables credential issuers to automate, personalize, and measure communication with learners across the full credential lifecycle -directly within the platform.
Accredible supports millions of learners and thousands of organizations issuing digital credentials globally.
While credentials were being issued successfully, engagement after issuance was fragmented, manual, and dependent on external tools—breaking the credentialing loop.
My Role
Senior Product Designer — UX lead across multiple phased releases
Led the product UX from concept to scale, partnering closely with Product and Engineering to define strategy, phase delivery, and design a system built for long-term extensibility.
How it started?
Credential issuers lacked control over:
Who to contact
When to reach learners
Why a message was sent
How to measure its impact
Existing tools were limited to static email templates, with no audience segmentation, triggers, automation, or insights—resulting in missed engagement, renewals, and growth opportunities.
The Solution
Designed Email Campaigns, a scalable engagement system that allows issuers to:
Define audiences using learner and credential behavior
Set event-based triggers (publish, view, expiry, inactivity)
Select email and SMS templates aligned with campaign goals
Activate, schedule, pause, and iterate campaigns
Track performance through real-time engagement insights
The system was delivered in phases:
MVP campaign builder (audience, trigger, template)
Campaign insights and performance tracking
Advanced email template editor
SMS support alongside email
Find Campaigns: a library of pre-built, best-practice campaigns
